Managed across every platform
Instagram is where professional haircare brands build audiences. TikTok is where they go viral. LinkedIn is where they win wholesale accounts. We manage all of them — with platform-specific content strategies, not one-size-fits-all repurposing.
Primary platform. Feed posts, Reels, Stories. Built for reach, engagement, and community.
TikTok
Reel content repurposed for TikTok's algorithm. Frequency-led for maximum visibility.
YouTube Shorts
Shorts that drive long-term discoverability and AI search placement.
Cross-posted from Instagram, reaching the industry's older professional audience.
B2B-angled content targeting salon owners, distributors and trade buyers.
Real attention. Not just reach.
Reach is a vanity metric. What matters is whether real, relevant people are seeing your content, engaging with it, and taking action. We track attention — not just impressions — and we optimise every week based on what the data tells us.
Weekly performance rhythm
Every week, we review platform performance across all managed accounts. We identify what is working, what is not, and adjust the content and posting strategy accordingly. Our clients always know how their brands are performing — and why.
